Who We Are

Craig has worked as a high-level Personal assistant for 15 years for some of the top CEOs of major corporations, Entrepreneurs, Venture Capitalist, top Producers, Directors, A-list actors, Grammy winning performers, and heads of major movie studios.

He was chosen by Celeb Staff Magazine in 2009 as one of the Best of the Best Personal Assistants and ranked among the top in elite household and business staffing. His first book, The Celebrity Assistant's Handbook is considered to be an authoritative nuts and bolts guide for the industry.

He's been a speaker for several years and has recently begun speaking at seminars through his company the Reach Now Institute based on his new book Finish What You Start: Unlocking The Success Secrets of the Top 1%.

His skills and training comes from a background of working as the Executive Personal Assistant for several years for two top motivational speakers and trainers; Eben Pagan, and Neil Strauss.

Working for Eben Pagan whose company Get Altitude offers one of the leading motivational and improvement courses for top entrepreneurs, marketing, and successful business people, has been a great training ground. It was here that Craig learned from the best how to put together successful seminar programs as well as creating impactful marketing, promotions, and how to write a book that sells.

He also worked for Neil Strauss the author of The Game and Emergency which have both been highly successful best sellers. Neil has also established himself as a successful seminar teacher. Craig has personally been a guest speaker at many of Neil's workshops as well as assisting in creating the programs.

Additionally, Craig has worked for several years as a trained Crisis Intervention Counselor and has logged hundreds of hours counseling, and working with people on how to improve their lives to make a difference.

His commitment to contributing back to the world through volunteer work includes; Hillsides Home for Children, Women's Cancer Research Fund, St. Jude's Children's Hospital, Much Love Animal Rescue, Friends of Barrington Dog Park, Entertainment Industry Foundation (EIF), We Are Family: Disaster Relief Fund, Children of the Night, Sweet Relief Musicians Fund, Musicians Assistance Program Awards (MAP), Ronald McDonald House

His life goal is to create his foundation he calls the Theophilus North Foundation, named after his cherished Aussie Shepherd, whose focus will be to enable third-world children to attend school, to also feed and cloth these children, and to increase the United States' ability to feed and provide healthy nutritious meals to millions of starving people in America.